Are you having difficulty finding enough clients? Do you feel like it is difficult to compete with bigger home improvement companies? Do you want to grow your company?
You will need to market home improvements.
We are not talking about sending out thousands of flyers, or purchasing radio ads. These are targeted, sometimes free, ways that small home improvement companies can promote their services.
Home Improvement Marketing Tips
- Optimize your Google My Business profile
51% of people use Google for contractors. It would be great if your company appeared in the top results when people search for “home improvements contractors in (your region)”. This is a great way for you to get tons of leads.
- Online reviews can be collected and published
84% of consumers trust online reviews more than personal recommendations. 87% of consumers believe that a business should have a rating between 3-5 stars before considering using them.
Online reviews are, in essence, the new word-of-mouth referrals.
- Social media allows you to share images and videos of your project
Social media isn’t just for celebrities and fitness influencers. It can also be used by home improvement companies!
Take before and after photos or videos of your projects as you work. This is a great way for you to show off your work. It is possible to post short videos that show off your high-quality construction methods during the project.
- Answer buyer questions with blog content
You are an expert contractor and know the most common questions homeowners will ask. You can answer homeowners’ questions by writing useful blog content.
This post was written by a specialist at Contractor Marketing Gurus. With countless case studies, client testimonials, and references we have proven time and time again to achieve the best results in the contracting space! Contractor Marketing Gurus identify your audience, designs and create attractive posts, run advertisements and campaigns, and will provide you with the best home improvement leads. For more information contact us today!