SEO is one of the greatest improvements you can make for your marketing plan this year. With google processing over 5.8 billion searches every day, it can be hard to find your website in results and place it above the competition.
There are a number of issues that people face when ranking their page. People with experience in marketing and those without marketing experience are all vying for the same traffic but there are some common mistakes that both sides will make. Here are some common KPIs that can be made in SEO.
Over Measuring Your Page
A proper SEO plan requires monitoring and over measuring can lead to your efforts remaining unfocused. You likely have some goals for your page as well as for your optimization strategy, and if you are observing too many statistics, you may find yourself facing too many ways to change your page. Being over concerned with the wrong metrics can cause you to experience less of an impact with your page.
Focusing On Vanity Metrics
Your page has goals but it can be easy to lose sight of them when you notice your click through rate, views and impressions slipping. Focus on the most important metrics for your goals like the value you add to your customers, the cost to acquire new customers and your page revenue.
Location And Search Limitations
Your website structure, your location and socio-economic factors may be limiting your page. The pages that you have which are focused to one demographic may not be as effective as the pages you have focused in another area.
Consider some of these common areas where you can get caught up in the wrong KPIs as you are optimizing and editing your page. Remember that you can enlist the help of a professional in the event that you are struggling with your SEO and key performance indexes on your site.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.
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